Nike x Local FC - Play Gold Feature Series
CLIENT: NIKE
PROJECT: WORLD CUP - NIKE PLAY GOLD
SERVICES: CREATIVE // STRATEGY // HOSTING & INTERVIEWS // FULL VIDEO PRODUCTION // PHOTOGRAPHY
Ahead of the 2018 World Cup, Nike engaged us to create a supplementary campaign to work alongside the primary Play Gold photography and billboard campaign. The work was to engage young audiences with the Socceroos and redefine Australian football culture, bringing out the identity and values of the Socceroos. We did this with a series of strategic projects that complimented each other, reflecting global jersey culture and the uniquely Australian aspects of our own football culture. Our projects included a 10 part video series released throughout the World Cup, Chad hosting the national kit and campaign launch event as well as flying to Europe to offer his expertise interviewing the Socceroos for the primary campaign and featuring prominently in the campaign itself, as well as a jersey customisation studio which was part of a global initiative.
The following work looks at our LOCALFC Play Gold video and photography series.
From Socceroos, to Matildas, to a Pararoo, to aspiring Socceroos and young footballers, the stories we captured encapsulated the spirit of the Socceroos and Australian football culture.
Features included local and international shooting to capture players in their clubs and home environments. Players including Tom Rogic, Maty Ryan, Trent Sainsbury, Daniel Arzani and Sam Kerr, as well as Pararoo, Benny Roche, and professional footballer, Abraham Majok.
Australian football is truly diverse and its culture, unique. The series celebrated what it means to ‘Play Gold’.