Nike x Local FC - Nike Future DNA

CLIENT: NIKE

PROJECT: FUTURE FRIDAYS NIKE DNA

SERVICES: CREATIVE DIRECTION // FULL VIDEO PRODUCTION // ILLUSTRATION & ANIMATION // MOTION GRAPHICS // VIDEO HOSTING

To nationally launch the global Nike Future DNA boot series, Nike Aus collaborated with us to create Future Fridays with LOCALFC. Each Friday of March 2019, a new boot was dropped along with our video series exploring the history of the new release. Classic silhouettes were mashed up with contemporary ones that brought the latest technology to boots rich in history. Selling exclusively at Ultra Football, the series was shot in-store while Chad leant his football expertise to tell the stories of the boots that went on to have huge global success in sales. Our approach to the piece was to incorporate the intimate narrative feel of the series through hand-illustrated animation, with personal stories and classic moments told by Chad as well as infusing a contemporary feel with fast-paced graphics and edits that spoke to the young target audience. The series was publicised on LOCALFC and Ultra Football channels.