Our Role
OUR ROLE is to create brands and strategies that engage with culture authentically and in voices that are true to our clients. We explore creative ways to bridge the gaps between companies and their audiences, both new and existing, with honesty and integrity in order to ensure both sides are genuinely represented and heard. We know that this strategy offers deeper connection leading to long-lasting emotional and commercial relationships, increasing brand equity and serving both our clients and their audiences.
We are uniquely positioned simultaneously as insiders in the worlds of professional sports and of genuinely engaged sports audiences, with our Director, Chad Gibson both having had a 13-year professional football career in Australia and abroad, as well as being internationally recognised and contracted as a football culture specialist since 2012. Our Director Cecilia Humphrey has had a diverse career in design and creative agency work spanning 15 years, including exhibiting locally and internationally.
We sit at the intersection between sports and culture and our authentic connection to these worlds along with the long-established trust we have from each allow us to create projects and share insights rarely available to the mainstream.
Developing creative strategies to lift the popular conscious of what sport can and should be, we have worked on projects as varied as full brand identity and strategy development, advertising campaigns, branded content production including digital media and content, printed publications and events, branded collaborations, to on and off-field apparel and merchandise design, and establishing an internationally respected football media platform and community - LOCALFC.
