Football NSW - 2020 Women’s Season Launch Campaign

In 2020, Football NSW wanted to create something special to launch the NPL Season.
After engaging various large agencies, our unique market position as experts in football and our ability to create authentic football projects won us the project. The NPL has a long and rich history with its connection to old NSL clubs before the launch of the A-League. With Chad’s intimate personal knowledge of them all after a long career playing professionally in the NSL and the A-League, our campaign captured the experience of the NSL and the personalities that make it the special league that it is.
The campaign included a mens and a women’s series with photography and video interviews with players fro every club. The public response was overwhelming and positive with supporters engaging whole-heartedly with the authenticity of the campaign.

CREATIVE DIRECTION // CAMPAIGN PRODUCTION // FULL VIDEO PRODUCTION // CAMPAIGN PHOTOGRAPHY