Nike x Local FC FTBL Studio
CLIENT: NIKE
PROJECT: LOCALFC X NIKE FTBL STUDIO
SERVICES: EVENT CONCEPT DESIGN // BRANDING DESIGN // ART DIRECTION & GRAPHIC DESIGN // PATCH DESIGN & ILLUSTRATIONS
As part of the Play Gold project series, we created NIKE x LOCALFC FTBL STUDIO, Australia’s first jersey customisation lab. The event was an international initiative promoting football jersey culture around the world, with LOCALFC being the only collaboration created globally with Nike. Creating the concept design for the event, we were also responsible for the collaboration branding, art direction and graphic design of all jersey patches.
The event, held at Ultra Football in Sydney, saw professional footballers from the Matildas, A-League and AFL attend out of their own personal interest, as well as influencers and a broad set of media.
