DOLPHINS - NRL
CLIENT: DOLPHINS NRL
PROJECT: FULL BRAND IDENTITY & LAUNCH TO MARKET
SERVICES: BRAND DIRECTION // BRAND STRATEGY // FULL IDENTITY & BRAND DESIGN // BRAND VOICE DEFINITION // ART DIRECTION // PHOTOGRAPHY // VIDEOGRAPHY // COPYWRITING // ON & OFF-FIELD APPAREL AND MERCHANDISE DESIGN // NRL BID ART DIRECTION
Ahead of their NRL bid to be the next expansion team to enter the league, we were engaged to create the brand for the new club as part of their bid. Our challenge was to create a full brand identity, including logo, colours, brand voice and aesthetic, along with jerseys, on and off field apparel and club merchandise design. We were also responsible for launching the club to market and managing the brand for its first 6 months in market.
We are proud that we contributed to the success of not only the bid, but the brand which endures today with a unique brand identity in the league.
The Logo
The logo was constructed with many elements in mind as explored in this diagram.
The meaning of the colours and fonts are explored below.
Brand Development Fieldwork
Bid & Brand Development
Brand Launch Merchandise
